Local SEO Services

Ensure customers find your local business online with our local SEO service

Make sure your business is found locally with your local SEO service

Everybody knows about the “always online” world we live in today, and the biggest driver of this is the mainstream adoption of smartphones. You can’t go outside without seeing a person on the pavement hunched over, staring at their phone.

But when people think of an online world they normally think of huge global companies like Amazon and Airbnb. What people often overlook is how this change has affected the landscape for local businesses. The truth is that the customer journey for local businesses has had a major shakeup in the last few years.

When we look at the various touch points, we can see exactly how today’s customer is in far more control than they used to be. The old approach for local businesses would be to invest in traditional advertising like print and telemarketing, but these mediums no longer work for them. People looking for a local business today will simply Google what they’re looking for when they want it – when it’s most convenient for them, not anyone else.

Personal recommendations are no longer required. Today’s customer can now get the opinions of hundreds of people in seconds through online reviews, rather than getting just one person’s opinion. The truth is customers today have access to more information than ever before. All of this is good for the customer as it makes their life far easier: most people these days don’t want a pushy salesperson, right? They want to do their own research online to learn as much as they can, then they’ll buy when they’re ready and fully educated.

Today, once a customer made contact with to you, they’re far further down the sales funnel then they would have been 15 years ago. Not only that, but if a business has a great online reputation then customers will be far easier to sell to and they’ll happily spend more with you. What’s interesting now is how online is actually driving offline sales. Even if a local business is recommended by a friend, today’s customer will still check out the business online before they contact them. One statistic this is fascinating is that 78% of mobile local searches result in offline purchases.

We help our clients through a practice called local search optimisation or “local SEO” This helps their businesses rank higher on Google when people are searching for their services. These are the kinds of leads that everybody wants because they’re self-qualified and have a genuine need for your services. Any business that serves customers in a specific location needs local SEO. Google makes up 90% of all search engine traffic so we focus on Google’s algorithm. Google has a different algorithm to rank local searches vs non local searches.

Driving customers to your business with our local SEO services

Our main goal is to put your business  on the map, maximize online visibility, build a 5-star reputation and drive more calls and customers through your doors with our local SEO services. Here is our step by step guide on how our lcoal SEO works

01

Local Marketing & SEO Audit

We’ll start by having a kick-off meeting to review the audit in detail and get your feedback on where we plan to focus our efforts so we all know we’re on the same page.

02

Setting Up Tools

We’ll make sure your analytics tools are set up properly and configure Google Analytics, Google Search Console and Google My Business insights to measure what traffic is contributing to your sales. We use other valuable online software that provides information on where your links are coming from, competitive analysis, keyword research, and more.

03

Google My Business Optimisation

We will optimise your Google My Business keywords, descriptions, business categories and images to leapfrog your competitors.

04

Online Listings Management

Building and managing local, niche and general listings to boost your online visibility. We will stay in control of your online visibility by identifying and building missing business listings on all the relevant directories. We’ll also fix inaccurate existing listings and remove duplicates.

05

Online Reputation Management

We now live in a world where consumers dictate how successful you will be. Online reviews are how today’s consumers discover, evaluate, and trust businesses. We will Identify your happiest customers and make it easy for them to share their experiences on the most important review sites. At the same time, we will be able to pacify most unhappy customers before they leave a negative review online.

04

Google My Business Management

We will continuously manage your Google My Business listings to make sure you stay ahead of the competition.

Request Your FREE Website Analysis

Alba Digital Solutions provides a range of SEO solutions for your website starting from only £149 per month. Request a free SEO proposal for your website today. 

If you wish to speak to us please call 01383 308 017