Rank Higher in Google with a Solid SEO Strategy

Working with businesses in Fife, Edinburgh, Glasgow and throughout the UK to create a SEO Strategy to showcase their business online.
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Affordable Search engine optimisation solutions

In today’s digital world just having a website for your business is only a small part of the overall process to being found online. Many businesses overlook or may not fully understand about the importance of search engine optimisation, Otherwise know as SEO blaming their website as the main problem for not generating sales when the real reason for the lack of results of often due to little or no search engine optimisation being done on their website.

So just what is search engine optimisation and why is it important for your website?

It’s the process of pushing your website to the top of the Google results when your customers are searching. It’s not just about the regular Google listings either; search engine optimisation also powers: Google local results, Google answers, Google images, Google news, Voice-assistants (e.g. Siri, Alexa). Over 51% of all website traffic is driven by search engine optimisation and over 40% of all online revenue is driven by search engine optimisation.

This means SEO is the most powerful channel on the internet for driving customer acquisition, sales and brand awareness. But to succeed at SEO you need the right strategy in place to target the right customers. Our search engine optimisation solutions ensure that your business is put in front of the right people at the right time. Alba Digital Solutions works with you to develop and execute an effective digital marketing strategy that’s built around your budget to make your goals a reality.

Over the last decade SEO (Search Engine Optimisation) has become vital for businesses who want to drive more customers. With organic traffic accounting for over half of all website traffic, now is the time to invest in your SEO.

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of all internet traffic comes via SEO

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of all offline sales involve online research

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of local searchers visit a local store within 5 minutes

How we build your search engine optimisation stratagy 

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Keyword Research

Choosing the right keywords is the foundation of any successful SEO campaign. You need to target keywords that your customers actually use.

We’ll research and identify the keywords your customers are searching at every part of the sales funnel; from the keywords they use in the research phase all the way to the keywords they use when in the buying phase.

We’ll review the respective sales opportunity for each phrase (determined by search volume) and achievability (determined by difficulty).

We will also review your top competition to see what keywords they rank for, and build these phrases into your SEO where relevant.

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Onsite SEO

Once we’ve identified the very best keywords for your business we will then build out the onsite SEO strategy.

It’s very important that for each keyword we want to optimise for that you have a specific page/s on your website that we can use to create the relevant SEO copy for.

We will build out the perfect website structure and content/technical SEO changes required to ensure your website has the best possible chance of ranking top of page 1 for your keywords.

We will then work with you on the implementation plan to ensure the onsite SEO is optimised to the correct level.

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OffSite SEO

Building backlinks is very important for SEO. A ‘backlink’ is a link from a website to yours. These act as ‘votes’ for your website in Google’s eyes.

Our strategy will help you build new backlinks from three sources:

1. Journalist outreach – we’ll determine the very best search terms to find industry-relevant requests from journalists and bloggers.

2. Competitor backlink analysis – we’ll show you where your competitors have links and you don’t (ideal opportunities for new backlinks).

3. Guest post opportunities – we’ll find the best guest post opportunities on relevant websites that will increase your brands performance and awareness.

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Ongoing Monthly Report

Building backlinks is very important for SEO. A ‘backlink’ is a link from a website to yours. These act as ‘votes’ for your website in Google’s eyes.

Our strategy will help you build new backlinks from three sources:

1. Journalist outreach – we’ll determine the very best search terms to find industry-relevant requests from journalists and bloggers.

2. Competitor backlink analysis – we’ll show you where your competitors have links and you don’t (ideal opportunities for new backlinks).

3. Guest post opportunities – we’ll find the best guest post opportunities on relevant websites that will increase your brands performance and awareness.

Any questions? Complete our contact form below and we will be in touch

If you would prefer to speak with us please call 0800 25 45 194

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